Is absolutely the right choice, but before plunking down your cash and jacking those distinctive white buds into your waiting ear canals, it pays to consider the alternatives. And then there's the recent influx of all-in-one portable media devices, which not only play music, but also TV and video, and display digital photos too. ![]() Jobs has publicly pooh-poohed on more than one occasion. ![]() There's also a major change under way in the world of portable music - the growth of online subscription services that let you pay one monthly fee and choose from hundreds of thousands of songs that can be downloaded to a handheld player. Several competitors offer devices that surpass iPod in key areas, including battery life, price point and features. In a world where so many digital products are physically unappealing and just plain frustrating to master, it's no wonder that the elegant iPod exudes such mojo.Įven while bestowing this wet sloppy kiss on the pride of Cupertino, California, I want to make clear that the iPod is not the be-all and end-all of portable digital entertainment. Here's a tech toy that delivers on its promises, filling your pocket with hours of high-quality audio, featuring easy-to-use controls, menus and software, all wrapped in an industrial design that practically begs to be held. Even someone like me, who finds the cult-like devotion of die-hard Mac users vaguely creepy, has to give Steve Jobs credit - he and his team at Apple have created an entertainment phenomenon in the iPod.
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